Planning a business branding session is more than just getting a few “nice” photos—it’s about capturing the heart of your brand in a way that feels authentic, elevated, and unmistakably you.
But one of the biggest questions that comes up before any session?
👉🏼 “What should I wear?”
Whether you’re preparing for updated headshots, brand content, or a full rebranding, your wardrobe plays a huge role in the message your images send. Here’s how to get started:
1. Start with Your Personality & Brand Voice
Before we talk about outfits, let’s talk about you.
Your branding photos should reflect who you are as a professional and the vibe your business gives off. Are you polished and corporate? Approachable and friendly? Trendy and creative? Grounded and nurturing?
The way you dress is a direct extension of your brand personality.
Take a moment to think about what you want your clients, colleagues, or customers to feel when they see your images.
2. Choose Five Words That Describe Your Brand
Here’s a simple but powerful exercise:
Write down five words that best describe your brand. Think of words like:
✨ Professional
✨ Artistic
✨ Refined
✨ Bold
✨ Relatable
Now use those words as a filter when planning your wardrobe. If an outfit doesn’t align with your brand voice, it’s probably not the right fit for your session—even if you love it.
3. Include One Timeless, Neutral Look
Even if your style is bold and creative, I always recommend bringing at least one classic, neutral outfit. Think black, white, grey, navy, or beige. This look gives you versatility and ensures you have images that feel elevated and professional across all platforms.
After that—express yourself! Bring in color, texture, statement pieces, or a pop of personality that captures the essence of what makes your brand unique.
We’re here to celebrate you, and that means creating a session that feels both polished and personal.
4. Men, We See You Too!
At La Vie Photography, we primarily work with women (and we love helping you feel like your most confident self). But for headshot and branding sessions—don’t hesitate to bring your husband or business partner along.
Whether he’s in need of a fresh professional headshot or just wants to be included in part of your shoot, we’re here to make the men in your life feel just as confident and comfortable in front of the camera. From wardrobe guidance to posing tips, we’ve got him covered, too.
Ready to Plan Your Branding Session?
We believe branding photos should be more than just “good pictures.” They should feel like you, communicate your message clearly, and give you confidence every time you show up online or in print.
If you’re ready to create imagery that reflects your vision, your voice, and your business—let’s chat. I can’t wait to bring your brand to life.
